If an organisation takes the higher ground, they are in the best and most comfortable situation to win business and concur the traditional competition. Companies who operate in the meetings and incentives business can take the higher ground if they understand and talk the language of their clients versus the language of a specialised travel agent. Decision makers in companies who decide on programmes to happen are all  in the C level (CEO, CFO, CMO…) of their organisation. They talk a different language and have a different view on their business than their travel or events manager has or the third parties they are working with. This session will inspire you to reach this higher ground and be successful in your future business. It will allow you to take a position of advantage and superiority and allow you do to ethical and sustainable business.